2.4.3. Cameras on your doorstep: run away and hide or seize the day?
Date: Thursday 8 October
Time: 2:25PM - 3:40PM
Session Type: Presentation
Chair: Ms Kim Dienhoff, Manager, External Affairs Group, IDP Education (Australia)
Cameras on your doorstep: run away and hide or seize the day? (1196)
It's recognised as one of the most challenging elements of senior management: an investigative journalist turns up with a question you dread. In a globally-connected sector like international education, any matter can find its way into the public domain, from almost anywhere in the world. The step from there into mainstream media can be seamless; the basic tools are a smartphone and an individual with particular intent. A media issue however need not be a cause for alarm; preparation, vigilance and a plan are just three key elements for the successful management of public issues. This interactive session will mix case studies, best practice and less-than-best practice in issues management. It will provide insights into how the predictability of the traditional news cycle has been supplanted by the ‘always on’ information exchange, and tips for how organisations can reduce the possibility of a bad surprise, by taking some surprisingly simple pre-emptive actions.
Key interest area (KIA): M&C
Mr Peter Kent, CEO, Porter Novelli, Australia