2.5.5. Business analytics and international STEM student decision-making

Date:  Thursday 8 October
Time: 4:10PM - 5:25PM
Location: R6

Session Type: Thematic session

Chair: Ms Joanne Barker, Director, International Office, The University of Adelaide (Australia)

The devil is in the data: empowering international higher education through business analytics (1105)

Australian universities and education providers collect incredible amounts of data on their international students – from simple demographics to strategically critical information on key markets. But are they taking full advantage of the opportunities these bits and bytes present to them? The principles of business analytics – which seeks to place data-driven insight at the centre of the decision-making process – can be an invaluable tool in managing the admission, recruitment and management of international student cohorts. This short presentation will seek to critically evaluate the practice of business analytics in the Australian international higher education context and speculate on how institutions can improve their use of data and visualisation as a tool for managing their international student cohorts. Underpinning this presentation is the rationale that data-driven decision-making will eventually become the dominant mode by which international education providers will manage international student activities.

Key interest area (KIA): BD
Sector(s): HE

Mr Darragh Murray, Business Intelligence Analyst, The University of Queensland, Australia