2.1.2. Café session: '2020 marketing in international education'
Date: Thursday 8 October
Time: 9:00AM - 10:15AM
Session Type: Cafe session
Facilitator: Ms Kim Dienhoff, Manager, External Affairs Group, IDP Education (Australia)
Ms Agnes Lee, Network Marketing Manager, IDP Education (Australia)
2020 marketing in international education (1207)
So what do you get when you cross international student buyer behaviour studies with some imaginative thinking related to future marketing trends? Digital mash-ups, co-opetition, radical openness and wearable tech are all coming. We ask you to bring your imagination and your knowledge of what students are interested in to this session to help us create some ideas on what marketing in 2020 might look like. Some thoughts to get you started: how can radical openness break down the expectation mismatch between students’ perception and the reality of studying in another country? Can virtualisation, partnerships, co-opetition and collaboration provide a blended learning model that will meet the expectations of millennials and attract them to your ‘institution’? How will you use user-generated content, personalised marketing techniques and digital mash-ups to better connect to a potential student’s very socially driven world?
Key interest area (KIA): M&C
Ms Kim Dienhoff, Manager, External Affairs Group, IDP Education, Australia
Ms Agnes Lee, Network Marketing Manager, IDP Education, Australia