3.3.1. Building and sustaining the customer relationship, digitally

Date:  Friday 9 October
Time: 1:05PM - 2:20PM
Location: R2/3

Session Type: Presentation

Chair: Ms Paula Vigorelli, Senior Marketing Manager, IDP Education (Australia)

Building and sustaining the customer relationship, digitally (1182)

As international educators we operate in a cluttered marketplace. This session will cut straight to how we can be effective and brilliant online using the sciences behind human behaviour to better connect with our customer, the student. Who are the people involved in digital communication and what is the nature of their virtual relationships? How do we protect our reputation online? How can we safely navigate the minefield of virtual and remote relationships? And how can we make these relationships fit into the realities of our business needs? Danielle Di-Masi is a digital communication and business etiquette expert who specialises in behaviours, human interaction and building effective business relationships through connection, rapport and trust. Danielle believes that to really connect digitally, we need to truly understand the human being behind the keyboard.

Key interest area (KIA): M&C
Sector(s): ELT,HE,SCH,VET

Ms Danielle Di-Masi, Digital communication and business etiquette expert, Australia