1.4.5. IDP Education and RMIT present: 'Responsibility and action: how international students choose their education journey in the digital age'
Date: Wednesday 7 October
Time: 2:25PM - 3:40PM
Session Type: Presentation
Chair: Ms Arlene Griffiths, Director Client Relations & Business Development UK & USA, IDP Education (UK) Ltd (United Kingdom)
Responsibility and action: how international students choose their education journey in the digital age (1083)
This session will draw on IDP Education’s latest research to explore patterns in students’ perceptions and expectations of popular study destinations. It will focus on understanding what students see as their own education responsibilities as part of their education journey. The session will review the diversity in international students’ behaviour, including the number of information sources they rely on, where the sources are based and how this is affected by their social networks. A joint research project between RMIT, the University of Melbourne and IDP Education involving about 6700 onshore international students from 128 countries provides the basis for this discussion. The research explores the need to find practical, creative and effective ways of disseminating information to international students. The results have clear implications for how we can better fulfil our responsibility to inform and support international students in the future and ultimately may change how you market to them.
Key interest area (KIA): M&C
Mr Dave Coulter, Market Research Analyst, IDP Education, Australia
Dr Catherine Gomes, ARC DECRA Fellow and Senior Research Fellow, RMIT University, Australia