2.5.3. Pricing it right
Date: Thursday 8 October
Time: 4:10PM - 5:25PM
Session Type: Thematic session
Chair: Mr Mike Ryan, Executive Director, Study Perth (Australia)
The price is right? Breaking down the most comprehensive analysis of international tuition fees in Australia (1042)
Pricing is one of the most important elements of the marketing mix and for the international education sector the topic of price represents a complex process that involves a great understanding of the market conditions, fluctuations in exchange rates for several currencies and the management of a large portfolio of education programs with unique characteristics.
This session will explore the main findings of the Comparative Analysis of International Tuition Fees in Australia which analysed the cost of international tuition fees for more than 4,500 undergraduate, postgraduate and study abroad programs from all Australian Universities.
We will share the results of the study such as the average annual international tuition fee for undergraduate, postgraduate and study abroad programs in Australia and break them down by several areas of study. We will also look at how Australian tuition fees compare with other international destinations and the effect of exchange rates.
Key interest area (KIA): BD
Mr Keri Ramirez, Managing Director, Studymove, Australia